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Chief Sales and Marketing Officer Case Study

Assignment

Our client, a major owner and operator of luxury resorts throughout the Indian Ocean, approached us looking for help in finding their new Chief Sales and Marketing Officer to be based in Mauritius. The ideal candidate needed to have a strong background in luxury hotels and exclusive resorts. Our client was also looking for someone with a significant, international network which included high end tour operators. The ideal candidate would have experience working in Europe and the Indian Ocean and would be preferably bilingual in French and English.

Process

The first step in our search was to compile, in conjunction with our client, a comprehensive assignment brief. We then began with our research phase, mapping all relevant international luxury hotel companies. We anticipated that a full scale, global search would be required in order to find the right candidates. MSE used its intense market knowledge to identify individuals with the background and quality experience required to fill this role. Out of this research, we narrowed the list down to 16 high level candidates from Europe, the Middle East, Asia and the United States who fit the profile based on their Tour Operator contacts, background of international leisure sales and sales strategy implementation. After conducting initial interviews to further assess their qualifications and experience against our clients’ criteria, enabled us to submit a long list of talented candidates that exceeded our client’s expectations. First interviews were conducted in Paris and Dubai. Then, the two successful short listed candidates were flown to Mauritius for several days of interviews with the Board and Executive Committee and site inspections of our client’s luxury resorts.

Outcome

After final interviews, our client selected a candidate whose track record, reputation and experience were all exemplary. In addition, this candidate was bilingual in both French and English, which gave an advantage. Our client is thrilled to have found the perfect Senior Executive for the role, and the successful candidate, who begins his new role shortly, is eager to take up this exciting opportunity!
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